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Students Build Businesses through Market Makers

August 20, 2019

Daniel Levitt

Daniel Levitt is the Program Director, Financial Literacy at ExpandED Schools.

ExpandED Schools works with community partners to provide high quality financial literacy education to middle school students through our Market Makers entrepreneurship initiative. Students participating in Market Makers clubs learn important lessons about budgeting, borrowing, and marketing as they design and execute their own business. For most middle school students, who are too young to have a job, these kinds of life-long financial lessons can be difficult to fully grasp when they do not yet have their own money to manage. Market Makers uses entrepreneurship as an opportunity for middle schoolers to learn financial concepts while making real business decisions. This past year, thanks to support from our corporate partners at Con Edison, Macquarie and Neuberger Berman, ExpandED worked with community based organizations at six schools to support seven student businesses that sold everything from backpacks to t-shirts to edible slime.

In addition to building successful businesses, Market Makers students built confidence and strong interest in entrepreneurship. Market Makers students were more likely than students nationwide to agree with all four entrepreneurship statements from the Gallup Student Poll, including “I will invent something that changes the world” and “I am learning how to run a business.”

Market Makers students also grew their knowledge, comfort, andinterest in the program’s eight target areas, such as “I feel comfortable talking about business with adults” and “In the future I will open a savings account”.

This year, Market Makers students also benefited from two Shark Tank events generously hosted by Macquarie and Neuberger Berman. Students benefitted from the opportunity to visit a corporate office setting, present their businesses for feedback from corporate experts, and be inspired by the business ideas of their peers from other schools.

All but one of our after-school educators this year were brand new to Market Makers and started the year off doubting their abilities to lead the program; however, through one-on-one support and group trainings, ExpandED helped educators address their concerns and learn to confidently lead instructional activities on financial literacy and entrepreneurship. One of our Market Makers educators was so inspired by the work she was leading that she started her own business!

We’re excited to continue growing the Market Makers program this coming year, expanding both the number of participating schools and the ways in which volunteers can be involved. We are seeking corporate partners, entrepreneurs, and small business owners who would like to work with our Market Makers clubs to provide real world expertise and inspire our students as they grow into young entrepreneurs. Volunteers can lead financial literacy workshops, host a Shark Tank or field trip at their place of business, or advise a specific Market Makers club as a business coach. To learn more about how you can support Market Makers as a corporate partner or individual volunteer, please contact Bryn Canner, Senior Director of Development, [email protected].

Marleny Polanco

Program Manager, Comprehensive Program Support Team

Marleny Polanco has been with ExpandED Schools for over two years, overseeing literacy programs in the Bronx and Manhattan. With more than 17 years of experience in the nonprofit sector, Marleny brings a wealth of knowledge and dedication to her role.

Known for her meticulous attention to detail and sweet demeanor, Marleny is deeply committed to supporting educators and fostering student success. Her thoughtful approach ensures that literacy initiatives are implemented with care and precision, creating meaningful and lasting impacts in the schools she serves.

Allison Philippin

Program Manager, Comprehensive Program Support Team

Allison Philippin has been a vibrant and dedicated member of the ExpandED Schools team for over three years. She oversees literacy programs in schools across Brooklyn, bringing her energetic and bubbly personality to every interaction.

Allison is passionate about cultivating strong relationships with educators and school communities, consistently pushing for greatness in literacy education. Her enthusiasm and commitment inspire those around her to strive for excellence, ensuring students and educators alike have the support they need to thrive.

Noel Morales

Program Manager, Comprehensive Program Support Team

Noel Morales has been an integral part of the ExpandED Schools team for over three years, bringing his expertise and dedication to literacy education. He oversees literacy programs in schools across the Bronx, supporting educators in creating dynamic and impactful learning environments for their students.

Passionate about equity and access in education, Noel is committed to helping schools implement innovative literacy strategies that inspire a love for learning. His collaborative approach ensures that both teachers, literacy educators, and students have the resources and support needed to succeed.

Alex De La Cruz

Senior Program Manager, Comprehensive Program Support Team

Alex De La Cruz has been a dedicated member of the ExpandED Schools team for over five years, specializing in literacy program support. As a senior team member, Alex oversees literacy initiatives in schools across Brooklyn and Queens, working closely with educators to foster impactful and engaging learning experiences for students.

With a deep commitment to education, Alex focuses on building strong, supportive relationships with schools and empowering literacy educators to achieve their goals. His work reflects a passion for ensuring that every student has access to the tools they need to thrive academically and creatively.

Inayah Ansari

Program Manager, Comprehensive Program Support Team

Inayah Ansari is a seasoned professional with more than a decade of experience in youth development. Throughout her career, she has focused on creating impactful programs and content, particularly in the areas of Social and Emotional Learning (SEL) and goal development. In addition to her expertise in program development, she has also supervised and coached teams, as well as collaborated with community-based organizations (CBOs) to enhance their efforts in supporting young people.

Inayah’s deep passion for reading books fuels her dedication to her work, especially in her current role with Lit C.R.E.W. She is committed to helping children unlock the joy of reading, believing it can open up a world of possibilities and learning for young minds. Her mission is to inspire and guide children in discovering the wonderful world of books, fostering a love of reading that will benefit them for a lifetime.

Tiffany Perry

Program Director of Lit C.R.E.W., Comprehensive Program Support Team

Tiffany Perry brings over 15 years of experience in education and a decade in the nonprofit sector to her role as Director of Lit C.R.E.W. at ExpandED Schools. She oversees programming in more than 15 schools across New York City, championing innovative literacy initiatives that inspire both educators and students.

A passionate advocate for literacy and creativity, Tiffany is dedicated to empowering young learners to unlock their potential through engaging and meaningful educational experiences. Her work is driven by a deep belief in the transformative power of reading and its ability to connect, inform, and inspire the next generation.